Kieran’s Substack - The AI Marketing Generalist

Kieran’s Substack - The AI Marketing Generalist

The Creative Context OS: How to Stop AI From Making Your Content Sound Like Everyone Else’s

AI has made production cheap. That is exactly why judgement, taste and context matter more than ever.

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Kieran Flanagan
Oct 02, 2026
∙ Paid

Creating content is one of the biggest parts of a marketer’s job. Recent AI models have created a strange problem for writers.

The models are getting much better at creating content. And that’s exactly why so much of the content we’re seeing is getting worse.

Hundreds of thousands of people now use the same handful of models to write LinkedIn posts, newsl…

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