In this episode of the GrowthTLDR, we cover a common question, how do the best companies pick winning markets.

We use Strava, the social network for athletes, and ask how they would pick who to build their go-to-market around.

We cover how they might access a market's profitability, what market they should build product features for, and how they should think about building a plan for audience growth.

In this episode of the GrowthTLDR, we talk to Darin Brown, the CEO, and Co-Founder of Docket, a company looking to revolutionize meetings through a product-led model.

In this episode, we talk to Elena Verna, a growth advisor to many great companies and a Reforge lecturer.

In this episode of the GrowthTLDR, we talk to Mike Adams, founder and CEO of Grain.

Why have product-led companies become so popular in the past number of years?