What we cover in Episode 20
Search is still one of the best channels for growth, but it's also more competitive than ever. What do the most successful companies do to win the search battle?
They invest in a full stack search team. We've discussed the value of this team in previous episodes.
What we cover in Episode 19
Atlassian is a growth machine, valued at over $10 billion with near 132k customers; their path is one all software companies would like to follow.
Like any high growth company, Atlassian has leaned into Google generating over 2 million organic visits each month (source: Ahrefs).
Topics: Podcast, Leader, Customer Acquisition
What we cover in Episode 18
All of the guests on this podcast to date have been men!
Why is that? Is it a reflection of Scott and I's networks? A representation of the industry, or something else.
Topics: Podcast, Leader, Customer Acquisition
If you've been on the internet at all, chances are you've used Spotify. They have over 83 million paying customers. Wow.
In this episode we catch up with Mayur Gupta, the VP of Marketing & Growth at Spotify to talk about:
What we cover in Episode 11
Hands down, Google is still one of the best platforms to drive growth for your business.
It's a competitive platform and one that is continually changing, so how can you stay one step ahead when it comes to doing SEO that will generate significant returns in the form of organic traffic?
Topics: Podcast, Leader, Customer Acquisition
What we cover in Episode 8
You can have the best customer acquisition team on the planet, but if you're user onboarding sucks, the likelihood of you becoming a successful company are pretty slim.
Topics: Podcast, Leader, User Engagement
What we cover in Episode 6
In this weeks episode of the Growth TL;DR we talk to David Kelly, GM of King Sumo. We cover:
Topics: Podcast, Leader, Customer Acquisition
What we cover in Episode 5
In under five years, online membership service Patreon has attracted two million patrons supporting 100,000 'creators' to the tune of $350m.
What we cover in Episode 4
Companies struggle a lot with understanding if their content marketing is delivering value or not. Maybe that's because they haven't discovered the one metric that actually matters when it comes to measuring the effectiveness of their content efforts?
Topics: Podcast, Leader, Customer Acquisition
What we cover in Episode 3
Recently there has been a lot of talk about the importance of brand for tech companies, in fact, in a recent article from Cameron McLain, it was argued that brand can be companies real moat. Is that true?
Topics: Podcast, Leader, Customer Acquisition
